Triptease is a place where people save and share the
best of their travel. Putting images front and centre, they capture what it was
really like. Taken from their description : “We love travel. We love everything
about it. The hotels, the restaurants, the bars and the wild beach parties. We
believe getting out your own front door and heading off to a new destination
might be the healthiest thing you can do. Travel reviews are a decade out of
date. Travel, perhaps the most photo-worthy of all pastimes, is overrun with
dull, anonymous text reviews. It's time for a makeover. We put photographs at
the heart of Triptease. The process is easy, but the result is powerful. We
help you create reviews worth sharing with the world.”
Triptease
is a new kind of social site for travel. However, they do have a business side,
since they aim to be working together with the industry. For business owners /
users, you can set up a special account so that people know who you are. By
encouraging your guests to share their experiences and create, Triptease
expands your info and links back to your site. Tripteasers love sharing their experiences
with friends and family. Every one of these reviews can have a direct link back
to your website. As per their saying : “Happy guests become an army of
marketers. Help your bottom line and cut out OTAs.”
Frustration
with travel reviews drove Triptease founder Charlie Osmond to develop the
service after six years working in social media for big names across fashion
and politics. The startup is privately funded with Osmond investing proceeds
from previous ventures as well as receiving some angel investment. He is joined
by co-founder Alasdair Snow, Chris Warren Gash, marketing, Elsie Rutterford,
business development, Pawel Lipka, development and Andrea Perrini, design.
Osmond says Triptease is going after the luxury end of the global online travel
market which is worth an estimated $75b. Competition is massive between
Facebook because of its volume of social conversations and reviews giant,
TripAdvisor. “We’re after a higher-end audience. When it comes to review
creation, a typical user for us is more likely to be someone who would never
contribute to Tripadvisor. When it comes to browsing reviews, Tripadvisor is a
more direct competitor.” Revenue will be drawn from affiliate fees from
click-throughs and the company is also planning some secondary services and
revenue streams. “At present the industry encourages guests to post ratings to
third-party review sites. Every review posted drives bookings via OTAs who take
a cut from the hotel. We’re taking a different approach based around review
freshness (less than six months old). If a partner (hotel, agent or airline)
encourages a guest to create a review on Triptease, for a period of six months,
while the review is fresh, we link directly back to the partner for free – no
OTAs in the way.” [1]
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