MAD, sometimes referred to as MAD studio or MAD
architects is a studio that builds futuristic architecture based on
contemporary interpretation of the eastern spirit of nature. Based in Beijing,
China and Tokyo, Japan, MAD gained first international attention in 2006 when
it was commissioned to design two residential towers in Mississauga, Canada.
MAD partners with engineers, programmers, artists, landscape designers, energy
and structural consultants from China, Germany, Italy, Japan and the United
States; committed to ingenious design solutions for international projects (see
also the Ordos Museum in Inner Mongolia, which was completed by MAD in 2011.
The
“Shanshui Experiment Complex” is their work presented during the Biennale of
Urbanism\Architecture 2013 in Shenzhen. This is an artwork in-between
architecture model and landscape installation, created based on MAD’s latest
project, ‘Nanjing Zendai Thumb Plaza’. The total area of this urban design
project is about 600,000 sqm and it is expected to be completed in 2017.
“The
historic city Nanjing is famous for the mountain and water landscape around the
city, as well as its modern prosperities. With the culture, nature and history
considered, we need to rethink how to define the boundary between the nature
and the urban on this piece of empty plot in the new city development area. Is
it possible to combine the high-density city with the atmosphere of the nature
to create an energetic urban public space for the future, so people will
re-connected their emotion with the nature?
The
installation approaches those issues by creating a green open space spreading
on the ground level of the city, where the natural and man-made landscape cross
over with each other, existing in different dimensions both indoors and
outdoors. The clear boundary of the site thus becomes blurred. While walking to
their urban destination, people will feel as if they are sometimes walking in
the nature. Above that, a series of buildings rise in the fog with flowing
lines, changing smoothly as integrity, resolving the vertical power and the
height competition, and the city skyline that used to be controlled by
technology and power is now back to the artistic mood of faraway-so-close that
our ancients have perceived in the nature.”
MAD's
design embraces the advent of a new era. It reflects the office's architectural
exploration of contemporary art and the transformation of lifestyle and
multimedia formats in contemporary Chinese cities. MAD's research concerning
the integration of digital media into architectural design demonstrates a
unique approach towards architecture. Dedicated to understanding and exploring
flexibility and new possibilities inherent in simple and traditional functions,
MAD enhances these by means of new organizations and logics - analyzing value,
desire, culture, and political strength in contemporary China. By treating
these vectors as fluid and dynamic presentations of contemporary life,
structures are no longer isolated objects as defined in architectural modernity;
they become natural and coherent components of human life and the urban
environment. [1]
Interview
(designboom) : http://www.designboom.com/architecture/mad-architects-present-a-new-urban-scheme-for-nanjing-12-8-13/
Project
fact-page : http://www.i-mad.com/enindex.aspx#artexh_details?wtid=0&id=31
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