21 December, 2013

Stipla magazine

Stipla combines quality writing and photography with in-depth digital extras, for those who want to see beneath the surface of a story. From Palestinian racing car drivers to Bolivian wrestlers, Indian recyclers to British engineers, we uncover stories from around the world that reveal people and places in unexpected and captivating ways. Technology brings Stipla to life. Articles run alongside videos, panoramic photography, interview clips and animation, the playful interaction adding substance without ever distracting readers from what matters; the people in our stories. Stipla is dedicated to telling stories in the best and smartest way possible. Sometimes that's a 1500 word feature, but every so often it’s something less linear. By taking advantage of what the tablet has to offer, Stipla meets the demand for challenging stories told in a new way.

Instead of trying to configure print or website content to fit onto iPad screen, a team in London decided to take advantage of the tablet's capabilities and employ it as a unique medium for sharing stories. Stipla is a new iPad magazine that combines writing with panoramic photographs, video shorts, animations, interactive maps and more digital "extras" to bring the focus of their stories to life—and it's an immersive reading experience like no other. The name is an acronym for "story, technology, innovation, passion, life and adventure." [1]



Unlike publishing websites that make their articles accessible immediately, and anywhere, these stories will never be easily searchable or sharable on social media networks, because they live inside the iPad app. This limitation adds something valuable to the stories you read—likening it more to an actual print publication. To share an article, you would have to physically hand it over to a friend—just like the old days. Stipla Issue #1 can be downloaded at the App Store for $3, or you can purchase a recurring subscription for $6. It is compatible only with the iPad. [1]

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