Being an
engineer at heart, it is sometimes difficult to comprehend the role some
functions play in the realization of a project ; any project. This may be a
universal truth, and you may have faced it repeatedly (as I have) in your life
so far, but more true you may find that applies in staged photography ; especially
if you are an outsider to that particular market, and don’t know the modus
operandi. In staged photography (the one you predominately come across as you
leaf through a lifestyle magazine) there exists a function, named styling,
performed by a person, named the stylist. You know this of course ; it began
with your hair (hair stylist) in your beauty salon, but easily transgressed to
all other areas, with the most acclaimed of all : the clothes stylist. Now
there is a universal term, namely “prop stylist”, that describes what a person
does, who styles objects for photographs, film, and television (and gets paid
by someone else for doing so). “Food styling”, ie the function where a person is
employed to make food look attractive in photographs, may be considered as a
subset.
The reason
why all that is difficult for me to comprehend, is actually not the lack of necessity
of employing such functions in the course of a project, but quite the opposite,
as a matter of fact. You might have expected that the photographer, who has the
“keen eye” would take care of composition somewhat literally in staged
photography, but it has proved in the course of business that (a) photographers
do not have the time to actually deal with stuff staging, since they are busy
with taking the damn photo at the first place, and (b) the photographer does
not have that “eye” we talked about (which is more common as one might expect,
when it comes to commercial/business photography). So it essentially boils down
to a person that has an ability to not only be able to select and bring objects
together in an aesthetically pleasing way, but also possesses a feel for how to
create an emotional connection. Glen
Proebstel is an New York based stylist who produces work of a truly
international standard, and falls under that description.
The quality
of Glen’s work comes from the understanding of fundamentals such as scale,
texture, placement, colour and light, but the magic comes from the unexpected,
the witty and the quirky play that underpins his signature style. He is
collaborative by nature and the work he produces is often the result of working
closely with photographers and clients to draw out the potential in any brief.
He is a rare combination of a highly creative talent who knows how to be
organized and plan so that the beauty of the result is no mere accident.