Regular
chewing gum is packed with artificial - and potentially toxic - substances,
including aspartame, BHT, and the same components of rubber tires, plastic
bottles, and white glue. Consumers are kept in the dark about what they are
chewing because the FDA allows up to 80 synthetic ingredients to be hidden in
the catch-all term “gum base.” According to the producers : “We couldn’t find a
single gum brand in the US that shares their entire ingredient list with
consumers. We also couldn't find a single brand that was truly 100% natural”.
Conceived
by a team of entrepreneurs including Caron Proschan (a natural product devotee)
Simply Gum is made (in New York) from
just six ingredients—all of which are listed on the package. Neither artificial
flavoring, preservatives, aspartame nor other synthetics are added, and this
100% natural gum is made of chicle (which is an ingredient obtained from the
sap of the tropical sapodilla fruit tree), organic dried cane juice, organic
vegetable glycerin, organic rice flour, organic sunflower lecithin and
all-natural cinnamon flavor. For now, cinnamon is the only available flavor,
but there are plans to introduce mint in the near future. The gum is soft and
pleasant to chew, and the most striking difference is the flavor—it's
significantly different from the gums we are accustomed to. It's less
saccharine and overall more subtle, though the flavor still lasts. [1]
Now aside
from aggressive marketing, there are other all-natural chewing gums out there.
One example is Glee Gum. Made again with
chicle, the natural tree sap harvested sustainably from the rainforests of
Central America. Once all chewing gum was made with chicle, but today most gum
is made entirely from synthetic stuff. Glee Gum uses chicle because it is an
eco-friendly way to help conserve the rainforest, giving trees more value
standing than chopped down for lumber. Plus, Glee comes packaged in
biodegradable, recycled cardboard and resealable, recyclable pouches. Classic
Glee is sweetened with Fair Trade cane sugar and brown rice syrup. Sugar-Free
Glee is sweetened with 100% xylitol from American birch and beech trees for
added dental benefits. Furthermore, Glee not only offers chicle-based
tangerine, cinnamon and peppermint gum, they also offer a do-it-yourself kit.
Part science lesson and part eco-chic custom experience, these kits also
reinforce the virtuous values of sustainability and natural over artificial.
There is
also PepperSmith’s, that again uses
no artificial flavours, colours or preservatives, no aspartame and no
petro-chemical bases. The very zesty Sicilian lemon & fine English
peppermint gum is one of my favorites. Made with the finest Sicilian lemons
from the Femminello and Monachello varieties that are picked from the superior
winter crop. They also have a touch of our distinctive fine English peppermint,
farmed in Hampshire, giving them a nice cooling freshness. Check out their
ingredients info pages, available here.
Further
reading :
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