14 November, 2013

Falcon enamelware

Since the 1920s Falcon Enamelware has been an icon of British home life. Ice white with a distinctive blue rim, it is instantly recognizable as a design classic. But as well as timeless elegance, Falcon Enamelware has enduring strength. Enamelware is porcelain fused onto heavy-gauge steel, giving it many admirable qualities - durability, smoothness and chemical-resistance. It can assume brilliant, long-lasting colours, and cannot burn. If you drop it, it may chip but it won’t break. Dishwasher-safe and oven-safe up to 530F / 270C, it can also be used on gas and electric hobs. Now they are revitalizing the Falcon range ; creating new sets and colours with the classic cookware and extending the collection into new areas beyond the kitchen.

Brand identity, packaging, art direction and e-commerce website for the British enamelware manufacturer was done by Morse Studio, a London-based design consultancy specializing in brand identity, art direction, and graphic design for print, web and environments.

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