Since the
1920s Falcon Enamelware has been an icon of British home life. Ice
white with a distinctive blue rim, it is instantly recognizable as a design
classic. But as well as timeless elegance, Falcon Enamelware has enduring
strength. Enamelware is porcelain fused onto heavy-gauge steel, giving it many
admirable qualities - durability, smoothness and chemical-resistance. It can
assume brilliant, long-lasting colours, and cannot burn. If you drop it, it may
chip but it won’t break. Dishwasher-safe and oven-safe up to 530F / 270C, it
can also be used on gas and electric hobs. Now they are revitalizing the Falcon
range ; creating new sets and colours with the classic cookware and extending
the collection into new areas beyond the kitchen.
Brand
identity, packaging, art direction and e-commerce website for the British
enamelware manufacturer was done by Morse Studio, a London-based design consultancy
specializing in brand identity, art direction, and graphic design for print,
web and environments.
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