ACRONYM® was founded in 1994 by Michaela Sachenbacher
and Errolson Hugh as an independent design agency with a focus on the unification
of style and technology in apparel. Acronym has been instrumental in the
emergence of a new generation of technical apparel products and users. Projects
such as the Analog MD Clone jacket (one of TIME magazine's 'Coolest Inventions
of 2002') and collaborations with com-panies including KHS Tactical Equipment
Germany (equipment manufacturers for the German Special Forces), and W.L. Gore
and Associates (the inventors of Gore-Tex) demonstrate Acronym's capability in
both advanced styling and functionality. Early 2002 saw the launch of the
limited edition 'Acronym Kit-1' and with it, the launch of the Acronym house
label.
Unwilling
to make any compromises, the brand continues to innovate and produce some of
the most impressive technical garments available on the market. Having built a
steady following over the years, ACRONYM sticks to its core values and once
again presents a solid collection of premium clothing for Fall/Winter 2013. The
video is produced in the same manner as the entire line – simple and very
focused on functionality. Little details and a tight set of new silhouettes are
added each season, changing the look just enough to keep things classic yet
exciting. [1]
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