29 September, 2013

SuitSupply and the old Masters

SuitSupply is a men’s fashion brand founded in 2000 by Fokke de Jong in Amsterdam, that now has 44 stores in 10 different countries. SuitSupply products are made using Italian fabrics from the Biella region. Their garments are made using traditional methods of craftsmanship, meaning the inside of the garment, the "structure" that gives it form, is made of cotton reinforced with horse and camel hair, resulting in a natural tailored fit. SuitSupply is well known for their photography and campaigns. To celebrate the reopening of the Dutch National Gallery, SuitSupply and Amsterdam's Rijksmuseum have formed a collaboration for a unique campaign series that will span two seasons. The rich colors and textures go beautifully with the classic paintings from old masters, merging styles and clothing with the art background and era. See the complete series featured here.

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