20 June, 2013

Bicycled : a bike made out of cars

"Because we are concerned about where the world is going now, at Lola Madrid we believe it's always better to do than to say. So before talking about the perfect bike, we decided to create it." These are the words of the people behind Bicycled, a Madrid based creative and advertising agency, named Lola Madrid.

Some of the upcycled uses are obvious, as car seats become bike seats and handles become handle bars, but other parts are even more inspiring. Lola Madrid strips the car engines of their transmission belts, cutting them down into strips and making them into the bicycle’s chain, which is sure to not get stuck in its gears. The blinking turn signals from each automobile is upcycled into the bike’s safety reflective lights, while other upholstery is woven around the handlebars to make them comfortable for riders. [1]

Bicycled is not only a new type of bike, it is also a return to the roots of biking. It's a handmade bike created specially by bicycle shop owners. Those fantastic creatures that are about to become extinct. Because every Bicycled is made out of real car parts, there won't be two of a kind. That's the key to a product designed to use as much car waste as it can. Although the line has yet to complete, Lola Madrid has a great video which shows just how they transform each car part into a new element of the bicycles. Salvaged from junkyards, the bikes can be made entirely from one car, or several. Using this scrap metal, each frame is entirely unique, giving riders the pride of having the only bicycle like it.


No comments:

Post a Comment

Note: Only a member of this blog may post a comment.