"Because we are
concerned about where the world is going now, at Lola Madrid we believe it's
always better to do than to say. So before talking about the perfect bike, we
decided to create it." These are the words of the people behind Bicycled,
a Madrid
based creative and advertising agency, named Lola Madrid.
Some of the upcycled uses are
obvious, as car seats become bike seats and handles become handle bars, but
other parts are even more inspiring. Lola Madrid strips the car engines of
their transmission belts, cutting them down into strips and making them into
the bicycle’s chain, which is sure to not get stuck in its gears. The blinking
turn signals from each automobile is upcycled into the bike’s safety reflective
lights, while other upholstery is woven around the handlebars to make them
comfortable for riders. [1]
Bicycled is not only a new type of bike,
it is also a return to the roots of biking. It's a handmade bike created
specially by bicycle shop owners. Those fantastic creatures that are about to
become extinct. Because every Bicycled is made out of real car parts, there
won't be two of a kind. That's the key to a product designed to use as much car
waste as it can. Although the line has yet to complete, Lola Madrid has a great
video which shows just how they transform each car part into a new element of
the bicycles. Salvaged from junkyards, the bikes can be made entirely from one
car, or several. Using this scrap metal, each frame is entirely unique, giving
riders the pride of having the only bicycle like it.
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