07 May, 2013

the Nova Iskra design incubator

Design Incubator NOVA ISKRA, located in Belgrade, Serbia, is an independent, innovative and self-sustainable platform for the professional development and affirmation of young industrial and furniture designers, architects, graphic designers, illustrators and all other young creatives from the domains of graphic communications. NOVA ISKRA's working space represents a junction of encounters, creative exchange, mutual support and joint ventures. The goal of NOVA ISKRA is to create realistic and sustainable connections between designers and manufacturers that will result in products, which should besides enriching domestic market with their cutting-edge design and quality of production, become competent on the global level, as well. Through its program activities NOVA ISKRA provides its members with logistic and education support which covers entire production process from the initial idea to the realization of each original design - idea and product development, copy-right protection, market positioning, PR strategy and other aspects of the process in question. Read more here.

Besides its basic function - to offer working space for its selected members, and to long-term connect them with manufacturers in a constructive and sustainable way - NOVA ISKRA will be implementing numerous other projects, educational programs, professional meetings, lectures and workshops in an effort to attract not only the creative sector representatives, but also the representatives of small and medium businesses and manufacturers. A part of the programs will also be addressed to the general (creative) public interested in innovation and new tendencies in creative sector and creative industry domains.

Architects Petokraka were brought in to create the incubator in a 350sqm derelict building downtown. They incorporated a number of distinct and functional areas for the multi-disciplined creatives can do their thing, but also included more practical elements such as a conference room, kitchen, an office service and a design library. [1] The building is essentially divided into two levels and several spatial units in order to answer all designer's needs, who are direct beneficiaries and users of the space. MAKE mini workshop fully equipped with tools for models production. Centrally positioned and transparent, it represents the Incubator’s most dynamic part. WORK Design Incubator’s working space equipped with 18 office desks, all of them provided with their own electricity supply and connection, 24’’ monitor, storage space, and comfortable working chair. For the utilisation of the rest of the available spaces, continue reading here.

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