05 April, 2013

Wilderness Collective : legendary adventures for men

Wilderness Collective is a company that exists to lead men on legendary adventures. That is what they claim to perform, and have very nicely laid out materiel to back their case, in text, images and video. Go into the website and see a range of adventure trips that you could take to revive your lost manliness (well, if that is how you feel anyway). Unfortunately, they did fall into criticism on the actual way they are trying to perform those, but that will be discussed in another paragraph.

Steve Dubbeldam is an entrepreneur with a hunger for adventure and in helping others find balance, Steve has launched Wilderness Collective, the outfitter commissioned to deliver, “Legendary Adventures For Men”. Read the interview for insight behind WC here. Offered trips range from a three-day alpine adventure and true physical challenge as you climb through old growth forests all the way to reaching the summit of Mt. Baker, Washington, to catamaran sailing in the Channel Islands, with numerous stop-overs for surfing and male-bonding. Needless to say, that some trips feature gourmet or world-class cuisine, to add as an extra. The Wilderness Collective is a company that specializes in curating artisanal manliness by coordinating expeditions that invite robust young gentlebros "to find out what (they) are made of ; to be measured by the wilderness."

In a short film that was released, and raised some commotion, their planned WC-000 Beta expedition is explained and presented. The expedition was a 334 mile journey from Sequoia National Forest to the legendary Yosemite valley. Watch the story unfold as 14 men find their way through the foothills and high mountain passes on dual-sport motorcycles, here. However, the film starts off with a great-sounding introduction, but doesn’t match up with what you see minutes later, resulting to a highly-choreographed, highly-supported display of manliness where the means of manliness were the end goal. [1] Wilderness Collective is an intriguing idea, but it ultimately fails in its mission because the organization fails to differentiate between manliness and manly acts. Their trips look fun–just not beyond the level of surface entertainment ; ie. don't expect heavenly enlightment or esoteric revelations on beign a man through their planned trips. That is just marketing. They do - on the other hand, from what it seems - offer some very nice, and with varying degrees of difficulty (and danger), excursions into nature, with fun action activities, that should take you out of your office routtine.

For other perspectives on the same issue, read "A scientific inquiry into the Wilderness Collective" here and "Artisanal Manliness for fun and profit" here.

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