Wilderness Collective is a company
that exists to lead men on legendary adventures. That is what they claim to
perform, and have very nicely laid out materiel to back their case, in text,
images and video. Go into the website and see a range of adventure trips that
you could take to revive your lost manliness (well, if that is how you feel
anyway). Unfortunately, they did fall into criticism on the actual way they are
trying to perform those, but that will be discussed in another paragraph.
Steve Dubbeldam is an
entrepreneur with a hunger for adventure and in helping others find balance,
Steve has launched Wilderness Collective, the outfitter commissioned to
deliver, “Legendary Adventures For Men”. Read the interview for insight behind
WC here. Offered
trips range from a three-day alpine adventure and true physical challenge as you
climb through old growth forests all the way to reaching the summit of Mt.
Baker, Washington, to catamaran sailing in the Channel Islands, with numerous
stop-overs for surfing and male-bonding. Needless to say, that some trips
feature gourmet or world-class cuisine, to add as an extra. The Wilderness
Collective is a company that specializes in curating artisanal manliness by
coordinating expeditions that invite robust young gentlebros "to find out
what (they) are made of ; to be measured by the wilderness."
In a short film that was
released, and raised some commotion, their planned WC-000 Beta expedition is
explained and presented. The expedition was a 334 mile journey from Sequoia National Forest
to the legendary Yosemite valley . Watch the
story unfold as 14 men find their way through the foothills and high mountain
passes on dual-sport motorcycles, here. However, the
film starts off with a great-sounding introduction, but doesn’t match up with
what you see minutes later, resulting to a highly-choreographed,
highly-supported display of manliness where the means of manliness were the end
goal. [1] Wilderness Collective is an intriguing idea, but it ultimately fails
in its mission because the organization fails to differentiate between
manliness and manly acts. Their trips look fun–just not beyond the level of
surface entertainment ; ie. don't expect heavenly enlightment or esoteric
revelations on beign a man through their planned trips. That is just marketing.
They do - on the other hand, from what it seems - offer some very nice, and
with varying degrees of difficulty (and danger), excursions into nature, with
fun action activities, that should take you out of your office routtine.
For other perspectives on the
same issue, read "A scientific inquiry into the Wilderness Collective"
here
and "Artisanal Manliness for fun and profit" here.
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