28 April, 2013

the pantone portraits of Angélica Dass

Angélica Dass, according to her bio was born in 1979, in Rio de Janeiro, but now lives and works in Madrid, Spain. "Angélica raises his work as a tool of exploration, questioning and searching for identity, their own and others and understand the photography like a dialogue, like a game which the personal and social codes are put at stake to be reinvented, a continuous circulate and flow between the photographer and the photographed, a bridge between masks and identities." Humanae is a project (still work in progress) where portraits of people are matched to the Pantone that corresponds to the tone of their skin. The series is available here and in the more flowing Tumblr page here. The results is not always successful, however it is a refreshing idea, certainly a unique photography project, and quite a volume of work.

The project development is based on a series of portraits whose background is dyed with the exact Pantone tone extracted from a sample of 11x11 pixels of the portrayed´s face. The project’s objective is to record and catalog all possible human skin tones. "Humanæ it’s a pursuit for highlighting our subtle-continuous of our tones that make more equality than difference… our true colors, rather than the untrue Red and Yellow, Black and White. It is a kind of game for subverting our codes. The audience is free to read into it. The ultimate goal is to provoke and bring currently using internet as a discussion platform on ethnic identity, creating images that lead us to match us independent from factors such as nationality, origin, economic status, age or aesthetic standards."

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