Robert Bronwasser is a Dutch
designer that began ‘smool design’ in 2002,
a design agency with a personal approach and dominated by his vision of
commercial product design. Bronwasser has since worked for both
marketing-driven multinationals and smaller, design-oriented businesses.
Bronwasser combines creativity, many years of experience and knowledge of
production techniques to develop a wide range of successful products. Since
2011, his design studio has been located in Amsterdam , where he shares creative space
with design studio Reggs. This creates a unique cross-pollination and focused
collaboration in large-scale multidisciplinary design products.
Industrial designer Robert
Bronwasser makes ordinary products extraordinary, both in form and function.He
creates products that are pleasant to use and that have their own unique
character.Products that are recognisable, logical and distinctive. In 2012
Bronwasser is ambassador of the Dutch Design Week, the largest design event in
the Netherlands .
Bronwasser presented a
television set wrapped in fabric at Ventura Lambrate in Milan earlier this month. The Homedia TV has
a curved fabric back and stands on brightly coloured legs. "While the
number of channels in the past 20 years has quadrupled, the industrial design
of the TV exterior did not evolve," explains Bronwasser. "The average
telly is a technical black shrine constructed of hard plastic. And the worst
part is, its uninspiring form is dominating our interior." [1]