18 feet & rising offices

As the UK headquarters for advertising agency 18 Feet & Rising, the offices were designed with a utilitarian aesthetic that can easily be replaced in a few years as the company grows. Studio Octopi were asked to incorporate four qualities into the space; emergence, vortex, action and illusion. On that account three principle zones were identified within the agency: work, socialise and pitch. Each zone was then supported by a secondary tier of: read, make and plan. The zones were defined by black stained plywood walls and woven vinyl flooring. These act as theatrical devices in function and appearance. As with theatre the design enhances the presence and immediacy of the experience.

The work desks were arranged within a cog form. On entering the agency, the end of the cog disappears out of view. It is difficult to perceive the space denoted as a work zone, there is an illusionary aspect to the design. Power and data was taken off the existing overhead supply and distributed to the desks throughout the low plywood walls. Break out spaces are scattered to the perimeter provide views across neighbouring buildings. To the inside of the cog, the kitchen opens onto a central café seating area. There is no reception; the café area fulfils this role. 18 feet & rising is probably London’s fastest growing independent ad agency, and thus it’s likely the design will be replaced within a few years. On this basis the fit-out is surprising, a little unnerving, and in places whimsical. Access more info and photos here.