Socializing with TipTap. Something new ?

TipTap, based in Cambridge, Massachusetts, operates a community where members gather personalized information on products and services. It enables users to create profiles; answer questions regarding interests and purchasing habits; and ask questions and be matched to other members with similar tastes and preferences. The company’s community also enables users to earn tips and rewards members for providing information. That of course, is the business perspective. The truth is that you are presented with a social network site, that in its 50% looks and feels a lot like Pinterest. To be honest I am not a fan of Pinterest (in terms of layout and aesthetics), and I sometimes fail to see where exactly is its “networking” side.

According to its founders : “TipTap is the first personality-driven social discovery site, allowing you to discover new things from people who share your personality, tastes and style. Indulge in our quizzes to uncover aspects of yourself and connect with people who are just like you. Then, discover and share the things that you love with your own community of like-minded people”. Read through their “personalities” list here.

There are three types of personality quizzes: Personality, Tastes, and Style. Each quiz takes only a few minutes, and are fun little activities to participate in. By taking a few short personality quizzes, the website will recommend followers with comparable tastes and personalities. For each follower it provides a percentage of compatibility, making it easier to decide whether you want to follow others or not. Once you’ve followed other members, you’ll be able to participate in taps. Taps are how you share images, videos, or music. This functionality is comparable to Pinterest, as it creates a stream of taps. Your tap stream is a combination of shares from yourself and your followers. With any tap you share, you’re able to add comments and tags, and these tags will be searchable in future enhancements.

Perhaps more important is the fact that TipTap can deliver comprehensive, intuitive, and uniquely predictive understanding of users without violating personal privacy, because this predictive power results from novel data that is sufficiently abstract and impersonal, as opposed to tracking user behavior. TipTap's psychological approach - directly tapping users' personalities, styles and tastes - allows for more meaningful discovery of immediately relevant information by extending trust and relevance to a broader group of users with similar tastes and preferences. After using it you’ll grown to really appreciate the personality matches. Recommended for users who love new social networking sites. It’s also a great social tool for bloggers, great for anyone looking for new site traffic.