Respected British men’s
retailer Mr. Porter steps into the world of publishing with a paper back book
for every curious gentleman. They’ve fittingly titled it The Mr. Porter Paperback: The Manual For a
Stylish Life, Volume One. And yes, by ‘Volume One’ they mean to imply that
there shall be others so gear up as this little tome teaches everything a man
should acquaint himself with: interior design, fashion, cars, music, etc. [1]
Mr Porter arrived at a time when
online fashion retail struggled to provide that functional stimulus and emotive
connection with male consumer. Now over a year into their carnation Mr Porter
continues to examine new ways of catering for those that pine for that
aspirational lifestyle; a connection deeper than solely the sartorial, with
interests prevalent in other aspects of man’s life. The book content is an
amalgamation of new and existing features from their ongoing online Journal
relating to cars, fashion, interiors design and music as well as interviews and
insider style tips from their famed experts – of past and present. [2] Order a
copy at Mr. Porter here.
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