Holstee and their manifesto

Over a year ago, Ι came across what initially looked like a typography work. Alas, you only need to read, only to realise the impact that carefully arranged words can have. The Holstee Manifesto is a call to action to live a life full of intention, creativity, passion, and community. And that basically is an introduction. You can leave the rest to your mind, emotion and experiences. It helps though to watch the short movie offered further below.

In 2009 two brothers and a friend started a small company Holstee, with a view towards producing clothing and lifestyle products with a twist. Apart from upcycled, those were were to be full-lifecycle conscious or friendly products. They started with a tshirt , then their wallet came, etc. Our mention though here, is not for their products, but for their manifesto.

The LifeCycle Film came about as a desire to bring the energy and passion behind the Manifesto to life through biking that they love. This Film is a celebration. It is a celebration of gatherings, of diversity, of life, and of the beauty of shared experience. This message that has since been shared over 500,000 times and viewed over 60 million times online, in all its forms, as Holstee say "has confirmed for us that with genuine positive intentions, anything is possible".