ESRB was established in 1994
by the Entertainment Software Association (ESA). According to their marketing :
"ESRB's rating system was devised after consulting a wide range of child
development and academic experts, analyzing other rating systems and, most
importantly, listening to parents. The result was a rating system that is
widely adopted by game publishers, supported by retailers, and which is
consistently described by parents and opinion leaders as the best entertainment
rating system in the US ."
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