07 December, 2012

Amplicate counts your opinion

Amplicate, founded and run by Juan Alvarez, is a much hyped database and information company tracking consumer opinions in social media. Amplicate’s data is used in reports for marketing analysis, competitive tracking and industry comparison, and is increasingly the quoted source in the media for online social sentiment. It is a place where you can find more detailed data and analysis of consumer opinions in our social media analytics reports.

Amplicate began collating opinions from social media in August 2009. According to their marketing, they now track over 140m public opinions from over 29m social media users.

On the other hand, Amplicate is and always will be a place where you can get your opinion noticed and discover what other people are saying about anything under the sun on social networks, such as Twitter and Facebook. Bare in mind though, that it is a site where anyone can voice out his opinion on a particular topic, and since the site is not moderated, you could be overwhelmed by comments that you may not wish to read.



Amplicate works by employing advanced sentiment analysis, developed over two years to tell exactly what social media users think about products, companies, industries and just about anything else that people talk about on social media.

Answers offered (a b2b service) with regards to :
Who loves or hates your company or industry
What consumers feel about your company or industry
When consumers comment on your company or industry
Where fans or haters of your company or industry are
Why consumers feel the way they do about your company or industry

Screenshots are from the company's flickr account.

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