19 November, 2012

Milwaukee PD news

It has a striking design, with vivid specially manipulated background images that stretch across the screen. A parallax scrolling effect makes photographs of officers and squad cars slide dynamically into place. And in perhaps the most radical departure from a typical police department site, Milwaukee Police News has only five different sections, and you don’t have to click any buttons or links to get to them. [1]

The website design deviates strongly from the norm of the public service info portal, and definitely has nothing to do with what you would expect from a police website. Designed primarilly as a means for the police to get in touch with the people it serves and protects, the site offers information and a place to facilitate interaction, as well as a positive marketing image, with concise and beautifully presented facts. A citizens’ news hub that's a pleasure to visit, the website is the first of its kind for a law enforcement agency, setting a new standard for real-time communication between the force and the community.

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