Bertelli bicycles

Bertelli Biciclette (bicycles) is a NY, USA based small batch producer of astonishingly looking and bare necessities only bikes. Photographed in selected locations, the bikes are uniquelly crafted. They are the children of designer Francisco Bertelli.

In Bertelli's words : "It all started because I couldn’t find the design I had in mind. It seems that a lot of manufacturers have not enough taste and they need to put big logos and ugly colors for their bikes (how cheesy is the Derosa logo?).  So basically I wanted to create a “MUJI” philosophy for bikes. With a designer point of view, but wait, not as designer superstar that have to push their own style (what about the not so good MOTO by Stark, what about the Marc Newson Biomega and for Lance? me not likey those, at all). I also don’t like chefs that try to push “deconstructed” recipes. I just like tagliatelle col ragu, so please do it as my granny knows to do it. So the bike has to be “The bike” and its design has to live within its own “natural” primitive details and limits."

[figures] 1st : Domenica bicycle, 2nd : Performa brakeless bicycle.